Marketing Insights + Trends for May 2025

Hope everyone has had a great start to your June :)

As promised, each month, we will provide a marketing performance update of The 100 Collection™ and our efforts for our partners.

This analysis highlights those quick wins—keyword movements and high-volume traffic that can drive valuable impact. These recommendations are designed to reach a broader audience and maximize the value that we offer all of you!

Quick Wins + Highlights

To understand keyword movement, it's important to understand that it can take anywhere from a few days to a few months (or more) to start ranking for these keywords, and continuous optimization of articles and landing pages that target each keyword is how we start to rank in a higher position for each word/phrase.

Here are a few of our top movements where we saw the most growth:

Keyword Movement

These are all tracked via Ahrefs, but we also use SEMRush for further keyword movements and position tracking...

• "vacation rentals nc outer banks" moved up 41 positions from the previous month
• "asheville vacation rentals" moved up 27 positions from the previous month
• "orange beach weekly rentals" moved up 52 positions from the previous month
• "cannon beach house" moved up 36 positions from the previous month

Top Performing Pieces of Content

Alongside keyword movement and positioning, our top performing pieces of content are the articles and blogs that we've posted that have seen the most traffic (views/users) for May, 2025.

• Quick Getaways from Atlanta: Ideal Long Weekend Road Trips
• Quick Getaways From Salt Lake City: Long Weekend Road Trips
• Quick Getaways from D.C.: Seven Ideas for Long Weekend Road Trips
• Quick Getaways from Norfolk, VA: Long Weekend Road Trips
• Quick Getaways from New York City: Long Weekend Road Trips
• Explore Oregon with Kids: 5 Destinations for a Memorable Family Vacation
• The Best Destinations for Large Groups & Families
• 8 Perfect Destinations For A Romantic Fall Getaway
• The Best Travel Destinations for Foodies in the US
• The 12 Best Warm Weather Spring Break Beach Destinations
• 4 Reasons To Plan A Trip To Boothbay Harbor, Maine
• The 8 Most Charming Small Towns in America for a Cozy Getaway
• Your Guide To The Perfect Long Weekend in Finger Lakes, NY
• Discover the Carolina Coast: The Best Carolina Beach Destinations
• Quick Getaways from Portland, Oregon: Long Weekend Road Trips

No surprise here! The "Quick Getaways" posts are still trending, and we've added the new Quick Getaways category in our navigational menu so that users can find them more easily!

Other than that, many of our specific blogs for particular destinations are also on the rise, and blogs that we've recently updated to be more helpful and match users' search intent.

Google Analytics (GA4) Insights

Rankings and traffic change constantly. New blogs get a lot of traffic when it starts to rank, old blogs can lose traffic overtime if stale, and the numbers in Google Analytics can fluctuate when looking at a smaller scope of numbers (like 7 day increments).

In order to get a broader scope of how your site and its pages are doing, it's best to look at either a 30-day or 90-day period and compare it to the preceding period. Here, we've compared in 90-day increments in order to fully understand the bigger scope of our data.

For the past 90 days, we are up 2.87% of views compared to its preceding period. Views per active user is up 12.34%. Average engagement time is up 6.58%. This is the amount of views that we are receiving to our overall pages as well as how many people are actively engaging (scrolling, clicking) with our pages.

Our referral events to partner sites are up 12.26% total.

When looking at year/year data, we are up 247.60% for active users, up 165.30% for views to pages, and up 98.83% to referrals to our partners.

When looking at May data vs the previous month, we are up 61.70% active users, 62.9% in new users, and 40.76% for referral events to partners.

Thank you all again for your continued partnership!