Marketing Insights + Trends for June 2025

Hope everyone has had a great start to your July :)

As promised, each month, we will provide a marketing performance update of The 100 Collection™ and our efforts for our partners.

This analysis highlights those quick wins—keyword movements and high-volume traffic that can drive valuable impact. These recommendations are designed to reach a broader audience and maximize the value that we offer all of you!

Quick Wins + Highlights

To understand keyword movement, it's important to understand that it can take anywhere from a few days to a few months (or more) to start ranking for these keywords, and continuous optimization of articles and landing pages that target each keyword is how we start to rank in a higher position for each word/phrase.

Here are a few of our top movements where we saw the most growth:

Keyword Movement

These are all tracked via Ahrefs, but we also use SEMRush for further keyword movements and position tracking...

• "amelia island vacation rentals" moved up 47 positions from the previous month
• "vacation rentals in michigan" moved up 47 positions from the previous month
• "telluride vacation rentals" moved up 52 positions from the previous month
• "rentals amelia island" moved up 57 positions from the previous month
• "jackson hole vacation home rentals" moved up 64 positions from the previous month

Top Performing Pieces of Content

Alongside keyword movement and positioning, our top performing pieces of content are the articles and blogs that we've posted that have seen the most traffic (views/users) for June, 2025.

• Still Kicking: All of Our Quick Getaways & Long Weekends Posts
• The Best Destinations for Large Groups & Families
• 4 Reasons to Plan a Trip to Boothbay Harbor, Maine
• 8 Perfect Destinations for a Romantic Fall Getaway
• The 8 Most Charming Small Towns in America for a Cozy Getaway
• The 12 Best Warm Weather Spring Break Beach Destinations
• Explore Oregon with Kids: 5 Destinations for a Memorable Family Vacation
• Discover the Carolina Coast: The Best Carolina Beach Destinations
• The Best Travel Destinations for Foodies in the U.S.
• The 10 Best Family Beach Vacations in the U.S.
• Explore the Caribbean: 4 Reasons to Plan a Trip to Turks & Caicos
• Unique Things Not to Miss When Visiting Cannon Beach & Arch Cape, OR
• 8 Warm Weather Destinations to Travel to in December
• 4 Reasons You Should Plan a Trip to St Simons Island GA
• What Are the Prettiest Beaches in San Diego

To showcase some more of our blogs, we've lumped our quick getaways and long weekends into one bullet point up top! Here are some other popular blogs to checkout.

Google Analytics (GA4) Insights

Rankings and traffic change constantly. New blogs get a lot of traffic when it starts to rank, old blogs can lose traffic overtime if stale, and the numbers in Google Analytics can fluctuate when looking at a smaller scope of numbers (like 7 day increments).

In order to get a broader scope of how your site and its pages are doing, it's best to look at either a 30-day or 90-day period and compare it to the preceding period. Here, we've compared in 90-day increments in order to fully understand the bigger scope of our data.

For the past 90 days, we are up 15.83% of views compared to its preceding period. Views per active user is up 5.11%. Average engagement time is up 8.45%. This is the amount of views that we are receiving to our overall pages as well as how many people are actively engaging (scrolling, clicking) with our pages.

Our referral events to partner sites are up 17.48% total.

When looking at year/year data, we are up 216.80% for active users, up 168.08% for views to pages, and up 81.43% to referrals to our partners.

When looking at June data vs the previous month, we are up 4.12% active users, up 5.77% for returning users, and 22.59% for referral events to partners.

Thank you all again for your continued partnership!