Marketing Insights + Trends for July 2025

Hope everyone has had a great start to your August :)

As promised, each month, we will provide a marketing performance update of The 100 Collection™ and our efforts for our partners.

This analysis highlights those quick wins—keyword movements and high-volume traffic that can drive valuable impact. These recommendations are designed to reach a broader audience and maximize the value that we offer all of you!

Quick Wins + Highlights

To understand keyword movement, it's important to understand that it can take anywhere from a few days to a few months (or more) to start ranking for these keywords, and continuous optimization of articles and landing pages that target each keyword is how we start to rank in a higher position for each word/phrase.

Here are a few of our top movements where we saw the most growth:

Keyword Movement

These are all tracked via Ahrefs, but we also use SEMRush for further keyword movements and position tracking...

• "luxury vacation rentals park city utah" moved up 73 positions from the previous month
• "luxury vacation rentals in scottsdale arizona" moved up 62 positions from the previous month
• "luxury rentals north carolina" moved up 56 positions from the previous month
• "bahamas rental" moved up 55 positions from the previous month
• "vacation homes san diego" moved up 51 positions from the previous month

Top Performing Pieces of Content

Alongside keyword movement and positioning, our top performing pieces of content are the articles and blogs that we've posted that have seen the most traffic (views/users) for July, 2025.

• Still Kicking: All of Our Quick Getaways & Long Weekends Posts
• 8 Perfect Destinations For A Romantic Fall Getaway
• Unique Things Not To Miss When Visiting Cannon Beach & Arch Cape, OR
• 4 Reasons To Plan A Trip To Boothbay Harbor, Maine
• The Best Destinations For Large Groups & Families
• Discover The Carolina Coast: The Best Carolina Beach Destinations
• Winter In Mexico: The Best Things To Do & Places To Stay
• 8 Warm Weather Destinations To Travel To In December
• Explore The Caribbean: 4 Reasons To Plan A Trip To Turks & Caicos
• 4 Reasons You Should Plan A Trip To St. Simons Island, GA
• What Are The Prettiest Beaches In San Diego?
• Enchanting Destinations For A Romantic Winter Getaway
• 6 Reasons Why Orange Beach & Gulf Shores Are Ranked A Top U.S. Travel Destination
• Visit Folly Beach, SC: The Best Things To Do And Where To Stay
• The Best Things To Do & See In Scottsdale, AZ

To showcase some more of our blogs, we've lumped our quick getaways and long weekends into one bullet point up top! Here are some other popular blogs to checkout.

Google Analytics (GA4) Insights

Rankings and traffic change constantly. New blogs get a lot of traffic when it starts to rank, old blogs can lose traffic overtime if stale, and the numbers in Google Analytics can fluctuate when looking at a smaller scope of numbers (like 7 day increments).

In order to get a broader scope of how your site and its pages are doing, it's best to look at either a 30-day or 90-day period and compare it to the preceding period. Here, we've compared in 90-day increments in order to fully understand the bigger scope of our data.

For the past 90 days, we are up 38.67% of views compared to its preceding period. Active users are up 50.89%. Average engagement time is up 4.17%. This is the amount of views that we are receiving to our overall pages as well as how many people are actively engaging (scrolling, clicking) with our pages.

Our referral events to partner sites are up 43.87% total.

When looking at year/year data, we are up 187.39% for active users, up 164.57% for views to pages, and up 76.61% to referrals to our partners.

Thank you all again for your continued partnership!