Hello! Hope everyone had an incredible end of 2025, and is gearing up for all that 2026 will have to offer.
As promised, each month, we will provide a marketing performance update of The 100 Collection™ and our efforts for our partners.
This analysis highlights those quick wins—keyword movements and high-volume traffic that can drive valuable impact. These recommendations are designed to reach a broader audience and maximize the value that we offer all of you!
To understand keyword movement, it's important to understand that it can take anywhere from a few days to a few months (or more) to start ranking for these keywords, and continuous optimization of articles and landing pages that target each keyword is how we start to rank in a higher position for each word/phrase.
Here are a few of our top movements where we saw the most growth:
These are all tracked via Ahrefs, but we also use SEMRush for further keyword movements and position tracking... We highly suggest in either of these tools to track your own ranking and visibility within Google search!
and new position tracking on the first page for these keywords...
Alongside keyword movement and positioning, our top performing pieces of content are the articles and blogs that we've posted that have seen the most traffic (views/users) for December, 2025.
Rankings and traffic change constantly. New blogs get a lot of traffic when it starts to rank, old blogs can lose traffic overtime if stale, and the numbers in Google Analytics can fluctuate when looking at a smaller scope of numbers (like 7 day increments).
In order to get a broader scope of how your site and its pages are doing, it's best to look at either a 30-day or 90-day period and compare it to the preceding period. Here, we've compared in 90-day increments in order to fully understand the bigger scope of our data.
For December, we were up 1.51% of views compared to the preceding month. Users are up 9.5% to the preceding year and up .10% to its preceding period.
When looking at year/year data 2025 v 2024, we are up 78.0% for active users, up 78.06% for total users, up 83.51% for views to pages, and up 35.35% to referrals to our partners.
Thank you all again for your continued partnership! We're excited to roll out new value features this year and to be able to continue to grow together!
Stay in the know about new destinations joining the collection.
