Marketing Insights + Trends for September 2025

Hello! Hope everyone has had a wonderful Summer as we're gearing up for cooler weather and cozy, autumn months ahead :)

As promised, each month, we will provide a marketing performance update of The 100 Collection™ and our efforts for our partners.

This analysis highlights those quick wins—keyword movements and high-volume traffic that can drive valuable impact. These recommendations are designed to reach a broader audience and maximize the value that we offer all of you!

Quick Wins + Highlights

To understand keyword movement, it's important to understand that it can take anywhere from a few days to a few months (or more) to start ranking for these keywords, and continuous optimization of articles and landing pages that target each keyword is how we start to rank in a higher position for each word/phrase.

Here are a few of our top movements where we saw the most growth:

Keyword Movement

These are all tracked via Ahrefs, but we also use SEMRush for further keyword movements and position tracking...

• "luxury blue ridge cabins" moved up 82 positions from the previous month
• "tamarindo beachfront rentals" moved up 68 positions from the previous month
• "vacation rentals in ocean isle beach" moved up 62 positions from the previous month
• "vacation home rentals in san diego" moved up 62 positions from the previous month
• "jackson hole cabins with hot tubs" moved up 67 positions from the previous month

Top Performing Pieces of Content

Alongside keyword movement and positioning, our top performing pieces of content are the articles and blogs that we've posted that have seen the most traffic (views/users) for September, 2025.

• Still Kicking: All of Our Quick Getaways & Long Weekends Posts
• 8 Perfect Destinations For A Romantic Fall Getaway
• 4 Reasons To Plan a Trip To Boone & Blowing Rock, NC
• Unique Things Not To Miss When Visiting Cannon Beach & Arch Cape, OR
• Winter In Mexico: The Best Things to Do & Places To Stay
• 8 Warm Weather Destinations to Travel To In December
• The Best Destinations for Large Groups & Families
• Top 5 Things to Do on Kiawah Island, SC
• Explore the Caribbean: 4 Reasons To Plan a Trip To Turks & Caicos
• Why Red Lodge, MT Is The Perfect Destination For Any Season
• Where to Eat in Blue Ridge: 17 Best Restaurants
• The Best Things To Do & See in Scottsdale, AZ
• The Best Travel Destinations for Snowbirds
• 6 Reasons Why Orange Beach & Gulf Shores are Ranked a Top U.S Travel Destination
• Embracing Autumn in Southeast Mountain Towns

To showcase some more of our blogs, we've lumped our quick getaways and long weekends into one bullet point up top! Here are some other popular blogs to checkout.

Google Analytics (GA4) Insights

Rankings and traffic change constantly. New blogs get a lot of traffic when it starts to rank, old blogs can lose traffic overtime if stale, and the numbers in Google Analytics can fluctuate when looking at a smaller scope of numbers (like 7 day increments).

In order to get a broader scope of how your site and its pages are doing, it's best to look at either a 30-day or 90-day period and compare it to the preceding period. Here, we've compared in 90-day increments in order to fully understand the bigger scope of our data.

For the past 90 days, we are up 45.18% of views compared to its preceding year, -18.76% to its preceding period. Users are up 29.03% and down -18.52% to its preceding period.

When looking at year/year data, we are up 126.83% for active users, up 131.14% for views to pages, and up 53.78% to referrals to our partners.

When looking at our new improvements that we've made to the side over the past week... our /travel page has received 75% vs the preceding week.

Thank you all again for your continued partnership!