Marketing Insights + Trends for October 2025

Hello! Hope everyone has had a wonderful start to the fall season 🍁

As promised, each month, we will provide a marketing performance update of The 100 Collection™ and our efforts for our partners.

This analysis highlights those quick wins—keyword movements and high-volume traffic that can drive valuable impact. These recommendations are designed to reach a broader audience and maximize the value that we offer all of you!

Quick Wins + Highlights

To understand keyword movement, it's important to understand that it can take anywhere from a few days to a few months (or more) to start ranking for these keywords, and continuous optimization of articles and landing pages that target each keyword is how we start to rank in a higher position for each word/phrase.

Here are a few of our top movements where we saw the most growth:

Keyword Movement

These are all tracked via Ahrefs, but we also use SEMRush for further keyword movements and position tracking...

• "bend rentals vacation" moved up 65 positions from the previous month
• "red lodge vacation home rentals" moved up 25 positions from the previous month
• "houses to rent in outer banks north carolina" moved up 18 positions from the previous month
• "rental homes lake michigan" moved up 19 positions from the previous month

and new position tracking on the first page for these keywords...

• "ocean isle rentals"
• "wrightsville beach nc rentals"
• "big canoe vacation rentals"
• "tamarindo luxury villas"

Top Performing Pieces of Content

Alongside keyword movement and positioning, our top performing pieces of content are the articles and blogs that we've posted that have seen the most traffic (views/users) for October, 2025.

• Still Kicking: All of Our Quick Getaways & Long Weekends Posts
• 8 Perfect Destinations For A Romantic Fall Getaway
• 4 Reasons To Plan a Trip To Boone & Blowing Rock, NC
• Where to Eat in Blue Ridge: 17 Best Restaurants
• Winter In Mexico: The Best Things to Do & Places To Stay
• Explore the Caribbean: 4 Reasons To Plan a Trip To Turks & Caicos
• Unique Things Not To Miss When Visiting Cannon Beach & Arch Cape, OR
• 8 Warm Weather Destinations to Travel To In December
• 8 Perfect Destinations For A Romantic Fall Getaway
• 4 Reasons You Should Plan a Trip To Blue Ridge, Georgia
• The Best Destinations for Large Groups & Families
• Visit Florida’s Panhandle: A Guide To The Best Holiday Events & Activities
• The 10 Most Incredible Restaurants in Hilton Head!
• The Best Things To Do & See in Scottsdale, AZ
• Top 5 Things to Do on Kiawah Island, SC

Google Analytics (GA4) Insights

Rankings and traffic change constantly. New blogs get a lot of traffic when it starts to rank, old blogs can lose traffic overtime if stale, and the numbers in Google Analytics can fluctuate when looking at a smaller scope of numbers (like 7 day increments).

In order to get a broader scope of how your site and its pages are doing, it's best to look at either a 30-day or 90-day period and compare it to the preceding period. Here, we've compared in 90-day increments in order to fully understand the bigger scope of our data.

For October, we were up 12.76% of views compared to the preceding month, .31% to its preceding year. Users are up 16.30% to the preceding year and up 5.2% to its preceding period.

When looking at year/year data, we are up 89.4% for active users, up 100.51% for views to pages, and up 37.78% to referrals to our partners.

New improvements we've made to the site is adding the Join the Collection page to the top navigation and we're in the process of including all landing pages on the about us, homeowner acquisition, vrm acquisition, and more here.

Thank you all again for your continued partnership!