Hello! Hope everyone has had a wonderful start to the fall season 🍁
As promised, each month, we will provide a marketing performance update of The 100 Collection™ and our efforts for our partners.
This analysis highlights those quick wins—keyword movements and high-volume traffic that can drive valuable impact. These recommendations are designed to reach a broader audience and maximize the value that we offer all of you!
To understand keyword movement, it's important to understand that it can take anywhere from a few days to a few months (or more) to start ranking for these keywords, and continuous optimization of articles and landing pages that target each keyword is how we start to rank in a higher position for each word/phrase.
Here are a few of our top movements where we saw the most growth:
These are all tracked via Ahrefs, but we also use SEMRush for further keyword movements and position tracking...
and new position tracking on the first page for these keywords...
Alongside keyword movement and positioning, our top performing pieces of content are the articles and blogs that we've posted that have seen the most traffic (views/users) for October, 2025.
Rankings and traffic change constantly. New blogs get a lot of traffic when it starts to rank, old blogs can lose traffic overtime if stale, and the numbers in Google Analytics can fluctuate when looking at a smaller scope of numbers (like 7 day increments).
In order to get a broader scope of how your site and its pages are doing, it's best to look at either a 30-day or 90-day period and compare it to the preceding period. Here, we've compared in 90-day increments in order to fully understand the bigger scope of our data.
For October, we were up 12.76% of views compared to the preceding month, .31% to its preceding year. Users are up 16.30% to the preceding year and up 5.2% to its preceding period.
When looking at year/year data, we are up 89.4% for active users, up 100.51% for views to pages, and up 37.78% to referrals to our partners.
New improvements we've made to the site is adding the Join the Collection page to the top navigation and we're in the process of including all landing pages on the about us, homeowner acquisition, vrm acquisition, and more here.
Thank you all again for your continued partnership!
Stay in the know about new destinations joining the collection.
