SEO Specialist

About the Role

• The 100 Collection™ is looking for an analytical and creative SEO Specialist to help us grow our organic presence across search.
• This role includes completely owning content strategy and technical performance. You'll work closely with writers, AI, VAs, technology, our content curator, and our Sales & Marketing director to ensure every page, post, and destination feature is built to rank and convert.

Responsibilities

• Own on-page and technical SEO across the full site with SEO audits, solutions, and ongoing optimization
• Conduct continuous and comprehensive keyword research, build content strategies that align with search intent, and develop effective prompts for AI search engines
• Collaborate with the social media, technology, and brand team to optimize existing website and revamps
• Monitor rankings, organic traffic, and conversions and come up with strategies to improve traffic and conversions over time
• Track and report on key performance metrics including traffic, rankings, engagement, and conversion rates
• Build and execute a link-building and authority strategy for destination pages and brand
• Stay current on algorithm updates, GEO, and SEO best practices
• Audit existing content and freshen outdated or stale pages with new content in order to adhere to new ranking factors and in order to boost organic rankings

Required

• Proven expertise in SEO with a strong understanding of best practices and current algorithms, including GEO trends
• Strong proficiency with tools like Ahrefs, SEMrush, Google Search Console, Screaming Frog, and GA4
• Strong understanding of technical SEO: Core Web Vitals, schema markup, crawlability, broken links, 404 errors, redirect chains, etc
• Experience developing and executing content strategies tied to keyword research and traffic goals
• Extremely comfortable with data with the ability to pull insights from analytics and translate them into key actions
• Strong written communication skills and ability to work cross-functionally across multiple departments
• Working knowledge of UX/UI principles and how site experience affects conversion and retention
• Working knowledge of CMS platforms — comfortable navigating and implementing changes in WordPress, Sanity.io, or similar systems
• Familiarity with CRM platforms such as HubSpot and GoHighLevel, including how they connect to marketing and lead tracking workflows

Nice to Have

• Experience in travel, hospitality, or short-term rentals
• Hands-on experience with Sanity.io
• Knowledge of email marketing campaigns — including how to measure performance data and apply those insights to improve landing pages and campaign strategy alongside the marketing team

Compensation

$60,000 - $80,000