Sales & Marketing Director

About the Role

• The 100 Collection™ is looking for a strategic Sales & Marketing Director to lead growth across our portfolio and partner destinations. This is a senior leadership role for someone who thrives at the intersection of relationship-building and data-driven marketing — someone who can open doors, close deals, and build the systems that make both repeatable.
• You'll own our revenue and marketing strategy end-to-end: managing partner relationships, developing sales pipelines, overseeing marketing campaigns, and collaborating closely with our SEO specialist and content team. If you're the kind of leader who reads analytics and data before making decisions, build processes that scale, and knows how to get the most out of those around you, this role is for you!

Responsibilities

• Develop and execute a comprehensive sales strategy to grow our partner and destination portfolio
• Own revenue targets and report on KPIs, conversion rates, and ROI
• Identify new market opportunities in the short-term rental, travel, and lifestyle space
• Build and manage a pipeline of prospective partners and brand collaborations
• Lead marketing initiatives across email, paid, organic, and social channels with clear KPIs for each
• Own partner communication and guest email campaigns
• Provide strategic direction to the SEO specialist, using working knowledge of organic search to guide priorities and interpret performance
• Collaborate with social media, SEO, and brand team to ensure marketing aligns with storytelling strategy
• Track and report on the full marketing and revenue funnel using both GA4 and CRM data
• Manage relationships with existing partners and ensure satisfaction and retention
• Hire, mentor, and grow a sales and marketing team as the company scales

Required

• 5+ years of experience in sales, business development, or marketing leadership
• Proven track record of meeting or exceeding revenue targets and hitting KPIs
• Strong knowledge of CRM tools (GoHighLevel, HubSpot, Salesforce) and experience building marketing automation
• Proficiency in GA4 and the ability to build reports, track attribution, and translate data into strategic decisions
• Working knowledge of SEO — enough to provide informed direction, interpret performance reports, and identify opportunities alongside a specialist
• Understanding of content strategy and how editorial and on-page decisions affect organic traffic, site authority, and conversions
• Experience building and managing multi-channel marketing campaigns
• Exceptional communication, negotiation, and presentation skills

Nice to Have

• Background in travel, hospitality, or short-term rentals
• Experience selling to property management companies
• Familiarity with affiliate and influencer partnerships
• Working knowledge of UX/UI principles and how site experience affects conversion and retention

Compensation

$90,000 - $125,000